Privacy Policy

Effective Date: 20 July 2026


Fierce Fitness Apparel Pty Ltd ("we", "our", "us") is committed to protecting your privacy and ensuring that your personal information is handled responsibly, in accordance with the Protection of Personal Information Act, 2013 (POPIA). This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, or interact with our services.

This website is operated by Fierce Fitness Apparel Pty Ltd, a company domiciled in the Republic of South Africa, with its principal place of business in Johannesburg, Gauteng.


1. Information We Collect

We collect the following types of information:

  • Personal Information: Name, email address, phone number, shipping and billing address and any details you provide when creating an account or placing an order.
  • Payment Information: Payment details are processed securely through our payment partners. We do not store full credit card information on our servers.
  • Order Information: Products purchased, order history, preferences and communication related to your orders.
  • Technical Information: IP address, browser type, device information, pages visited and cookies used to improve your browsing experience.
  • Optional Information: Information you provide through surveys, reviews or customer support interactions.
  • Event Information: Where you purchase from us in person at markets, pop-ups or events, we may collect your name and contact details if you provide them for order confirmation or marketing sign-up.


2. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Communicate with you about purchases, updates and support
  • Improve our website, products and customer experience
  • Personalise your shopping experience
  • Send marketing communications (only if you opt in)
  • Prevent fraud and maintain security
  • Comply with legal obligations


3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences
  • Improve website performance
  • Analyse traffic and user behaviour
  • Support marketing and advertising campaigns


You can manage or disable cookies through your browser settings, but some features may not function properly.


4. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties only when necessary:

  • Payment processors
  • Delivery and courier partners
  • Marketing and analytics service providers
  • IT and security providers
  • Legal authorities when required by law

All partners are required to protect your information and use it only for the services they provide.


5. Data Security

We implement industry-standard security measures to protect your information from unauthorised access, loss or misuse. While no system is completely secure, we continuously update our practices to safeguard your data.


6. Website Security

We take the security of our website and your data seriously. Our security measures include:

  • SSL/TLS Encryption: All pages on our website, including checkout, are encrypted using SSL/TLS (HTTPS) to protect data transmitted between your browser and our servers.
  • PCI DSS Compliant Payment Processing: Card payments are processed through PCI DSS-compliant payment gateways. We do not store your full card details on our servers at any time.
  • Access Controls: Access to customer data is restricted to authorised personnel who require it to perform their duties.
  • Firewalls and Monitoring: We use firewalls and monitoring tools to detect and prevent unauthorised access, malware and other security threats.
  • Regular Updates: Our website software, plugins and security systems are kept up to date to address known vulnerabilities.
  • Incident Response: In the event of a data breach that affects your personal information, we will notify affected customers and the Information Regulator in accordance with our obligations under POPIA.
  • While we take reasonable technical and organisational measures to protect your information, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.


7. Your Rights

In accordance with POPIA and, where applicable, other data protection laws, you have the right to:

  • Access the personal information we hold about you
  • Request corrections or updates to your information
  • Request deletion of your data
  • Object to the processing of your personal information
  • Opt out of marketing communications
  • Withdraw consent at any time, where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa if you believe your information has been mishandled
  • To exercise your rights, contact us at info@fiercefitness.co.za.


8. Retention of Information

We retain your information only as long as necessary to:

  • Provide our services
  • Fulfil legal, tax, and accounting requirements
  • Resolve disputes and enforce agreements


9. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of those websites.


10. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.


11. Country of Domicile

Fierce Fitness Apparel Pty Ltd is domiciled in the Republic of South Africa. This Privacy Policy, and any dispute regarding the handling of your personal information, is governed by the laws of the Republic of South Africa, including POPIA.


12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.


13. Contact Us

If you have questions or concerns about this Privacy Policy or how your information is handled, please contact us at:

  • Email: info@fiercefitness.co.za
  • Business Name: Fierce Fitness Apparel Pty Ltd
  • Location: Johannesburg, South Africa