Privacy Policy

Effective Date: 1 JULY 2026

Fierce Fitness Apparel (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, or interact with our services.


1. Information We Collect

We collect the following types of information:

  • Personal Information: Name, email address, phone number, shipping and billing address and any details you provide when creating an account or placing an order.
  • Payment Information: Payment details are processed securely through our payment partners. We do not store full credit card information on our servers.
  • Order Information: Products purchased, order history, preferences and communication related to your orders.
  • Technical Information: IP address, browser type, device information, pages visited and cookies used to improve your browsing experience.
  • Optional Information: Information you provide through surveys, reviews or customer support interactions.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Communicate with you about purchases, updates and support
  • Improve our website, products and customer experience
  • Personalize your shopping experience
  • Send marketing communications (only if you opt in)
  • Prevent fraud and maintain security
  • Comply with legal obligations


3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences
  • Improve website performance
  • Analyse traffic and user behaviour
  • Support marketing and advertising campaigns


You can manage or disable cookies through your browser settings, but some features may not function properly.


4. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties only when necessary:

  • Payment processors
  • Delivery and courier partners
  • Marketing and analytics service providers
  • IT and security providers
  • Legal authorities when required by law

All partners are required to protect your information and use it only for the services they provide.


5. Data Security

We implement industry‑standard security measures to protect your information from unauthorised access, loss or misuse. While no system is completely secure, we continuously update our practices to safeguard your data.


6. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold
  • Request corrections or updates
  • Request deletion of your data
  • Opt out of marketing communications
  • Withdraw consent at any time


To exercise your rights, contact us at info@fiercefitness.co.za.


7. Retention of Information

We retain your information only as long as necessary to:

  • Provide our services
  • Fulfil legal, tax, and accounting requirements
  • Resolve disputes and enforce agreements


8. Third‑Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of those websites.


9. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.


10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.


11. Contact Us

If you have questions or concerns about this Privacy Policy or how your information is handled, please contact us at:

Email: info@fiercefitness.co.za Business Name: Fierce Fitness Apparel Pty Ltd Location: Johannesburg, South Africa